TENNIS AUSTRALIA A BRIGHTCOVE VIDEO STORY Tennis Australia typically hosts up to 400 athletes for the Australian Open (AO). But with a cap on the number of international visitors permitted in the country this year, the team at Tennis Australia decided to run the men’s and women’s qualifying matches for AO 2021 in Doha and Dubai. That solved the travel problem, but it created a new one with time zones: If a match started at 5:00 PM Melbourne time, it would run until 4:00 AM the next morning – not great for viewership. And with the government’s COVID-19 restrictions, people who would typically be cheering from the stands would have to watch from afar. So the team at Tennis Australia decided to view these obstacles as opportunities to think differently about video and create new

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