Wells Dairy, Inc. CASE STUDY The Customer Wells Dairy, Inc. was started in 1913 by Fred H. Wells when he purchased a horse, delivery wagon, a few cans and jars, and the good will of the business from Ray Bowers, a dairy farmer in Le Mars, Iowa—all for $250. Since its inception, Wells Dairy has grown and evolved over the years, including the establishment of its nationally known “Blue Bunny” ice cream in 1935. Fast forward to 2007. Despite its down on the farm roots, Wells Dairy is now the world’s largest family owned and managed manufacturer of dairy products in one location. Its state-of-the-art production facilities are cited by many experts as one of the most technically advanced in the industry. The Challenge Wells Dairy has a sophisticated enterprise network in place to support

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