CASE STUDY Newell Rubbermaid The Customer Newell Rubbermaid Inc., an S&P 500 company, is a global marketer of consumer and commercial products with sales of approximately $6 billion. At Newell Rubbermaid, their vision is to be a global company of Brands That MatterTM and great people, known for best-in-class results. Newell Rubbermaid is transforming into a global, consumer-centric company by investing in research that helps better understand consumers and their needs. In turn, these insights are helping to develop breakthrough product innovations that deliver meaningful solutions. Newell Rubbermaid has a strong portfolio of brands including Rubbermaid® Sharpie®, Graco®, Calphalon®, Irwin®, Lenox®, Levolor®, Paper Mate®, Dymo, Waterman, Parker, Goody®, Technical ConceptsTM and Apr

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