website redesign to drive online growth Halfords asked Salmon to help enhance its overall customer proposition and create a new platform to drive growth online and to its portfolio of more than 460 stores nationwide. A key strategic objective was introducing additional content, video and how-to guides. In less than six months Salmon implemented Halfords’ new redesign across the .com and .ie websites, plus mobile and tablet-optimised sites. We also implemented a new search engine and launched a major range extension programme in cycle, parts, clothing and accessories. This was followed by a full re-launch of the click-and-collect proposition, a fundamental overhaul of the structure of the website and the re-platform of the Autocenter online business to WebSphere Commerce.The new si

Join for free to read