SUPPORTing PLANS TO DOUBLE ONLINE REVENUES Hotter sought a partner to help deliver on its long-term ecommerce strategy and ambitious online growth target of 20% over the next year. The manufacturer was looking for a solution that was quick to implement and that o?ered sophisticated functionality for both the short- and long-term – and which it could manage on a day-to- day basis itself. Salmon used IBM's WebSphere Commerce environment to introduce a ?exible, contemporary branded design that allows marketing teams to make changes using merchandising “hot spots”, matching retail print and advertising campaigns. Hotter can also produce additional transactional, promotional and community sites itself simply and at low cost.User-generated content has been integrated too and merchandisi

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