We helped Pennsylvania’s largest health insurer flex its cross-selling muscles with a new CRM system
We helped Pennsylvania’s largest health insurer flex its cross-selling muscles with a new CRM system
2 PagesImplementIng SaleSforce.com made HIgHmark Stronger. With 4.8 million members throughout Pennsylvania and West Virginia, Highmark Inc., an independent licensee of the Blue Cross and Blue Shield Association, was looking for a better, faster way to share information and improve cross-selling opportunities throughout its vast network of providers and groups. They needed an enterprise-wide solution that could be implemented quickly and wi
