Inspiring Better Decisions. CASE STUDY: Wasserstrom Increases Conversion and Improves Shopping Experience with Adaptive Navigation THE CHALLENGE The Wasserstrom Company, the world’s leading restaurant supplier and distributor of foodservice supplies and equip- ment, was in need of a more e?ective way to connect their shoppers with the right product for them. Wasserstrom needed to create a personalized discovery and navigation experience that

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