WARNER BROTHERS THE HOBBIT 95,000 Autographs sent in 24 hours 61% Click through & Engagement Rate 16.8% Of entire global Hobbit conversation 153 million Impressions Direct users to a hub with exclusive content Deliver a personalised experience Drive Conversion During the premiere of the third and final Hobbit film, our Hobbit Autograph campaign was intriguing the audience with a personalised digital experience. Fans were encouraged to tweet #OneLastTime. Instantly, a piece of personalised content from the cast was sent. The results produced show this campaign was highly successful. Challenge Solution

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