CASE STUDY: Learn more at www.w-systems.com Streamlining Lead Management with Sugar VPI streamlines lead management and delivers outstanding customer experience with SugarCRM and Pardot Integration. VPI - Voice Print International vpi-corp.com SugarCRM is the tool behind the scenes that helps us to maintain exceptional relationships with our customers. Patrick Botz, Head of Marketing Business Issue After 15 years in business, VPI found itself with information spread across multiple legacy systems including a GoldMine CRM application. This had several negative impacts on VPI’s operations, including the inability to enforce a standard sales process or generate accurate long-term forecasts. There was also no integration between GoldMine and the VPI website. VPI wanted a web-base

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