CASE STUDY VODAFONE 9 % REDUCED CHURNCASE STUDY INTRODUCTION “ Working with TALKINGTECH has allowed Vodafone to create a highly scalable solution, offering [our customers] 24/7 self-service, while reducing our OPEX cost by 80% when compared to traditional contact center methods.” Lee Simmons, Vodafone, UKCASE STUDY INTRODUCTION Operating in 20 countries, Vodafone is the world’s leading mobile communications group with around 340 million customers worldwide. Global HQ is based in the UK and employs over 80,000 staff. With 19.1 million customers equating to revenue of £5.3billion last year, Vodafone UK is the fastest growing operator and the jewel in the Vodafone Global crown. The existing collection strategy leveraged high cost, Advisor-lead outbound activity that generated lo

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