TALKINGTECH Makes it Easier for O2 Customers in the UK with Introduction of ‘Pay by SMS’ Service.
TALKINGTECH Makes it Easier for O2 Customers in the UK with Introduction of ‘Pay by SMS’ Service.
6 PagesSHORT CASE STUDY: O2 TALKINGTECH makes it easier for O2 customers in the UK with introduction of ‘Pay by SMS’ service. New payments and collections service for customers to use pre-registered payment cards to pay outstanding bills, helping to reduce the cost of collections by 7%.INTRODUCTION The UK mobile market is a competitive environment with five operators and 75.1 million mobile connections, meaning that customer retention has never been more important. O2 is the commercial brand of Telefónica UK Limited and is a leading digital communications company in the UK, running 2G, 3G and 4G networks across the region. To retain this competitive position, O2 is focused on offering its customers a high quality experience. An important part of this process is ensuring that the pa
