Vodafone Turkey, part of the Vodafone Group, expanded its multi-format campaign by testing Taboola branded video and leveraging Taboola’s extensive inventory to reach the target audience. Pairing Video Ads with a retargeting strategy, Taboola helped boost engagement and performance across the campaign, resulting in a 39% increase in leads, a 2x rise in clickthrough rate, and a 24% lift in website visits. Seçil Demiralp, Head of Brand & Marketing Strategy, noted that Taboola’s branding video setup and proactive inventory access significantly elevated residential broadband performance.

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