Taboola’s SmartBid Solution, combined with precise targeting tools, helped Vodafone Turkey drive new customer acquisitions by delivering native image ads with automated bidding optimization. By enabling Target CPA, the campaign achieved a CPA 16% below the target, outperforming other channels and expanding performance marketing reach. The collaborative setup with Taboola’s optimization capabilities ensured efficient bidding, improved audience reach, and better cost control across mobile users. This example demonstrates Taboola’s ability to simplify bid management while delivering scalable, cost-efficient customer acquisition for tech-focused telecom brands.

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