Case Study
Vodafone - Kylie Minogue Fever Tour
Featured ice model and Vodafone team member - Andrew Gordon Case study: Vodafone - Kylie Minogue Fever Tour 2002 Promotional brief May 2002. A team of 12 Ice models were required to represent Vodafone as a meet & greet team on the U.K stage of the Kylie Minogue Fever Tour. The tour comprised of 33 days, covering 7 major cities throughout the U.K. Team responsibilities/duties Team duties were to meet & greet all visitors to the concert