Vitamin World Sees Strong Growth for Stores With Omnichannel Always-on Content Strategies
Vitamin World Sees Strong Growth for Stores With Omnichannel Always-on Content Strategies
2 PagesCase Study ! Vitamin World Sees Strong Growth for Stores With Omnichannel Always-on Content Strategies ! YOY increase for in-store sales! 16! 21x! YOY increase in online sales! New customer rate online! 60! %! Vitamin World has seen signi?cant year-over- year growth for its omnichannel and in-store programs since it began working with RetailMeNot in January 2014. Through a series of tests, the retailer aimed to give shoppers the ability
