The Company VitalityLife (www.vitalitylife.co.uk) is a U.K. life and health insurer founded in 2007. It has already achieved 12 percent market share and fourth largest sales among adviser-based insurance products. It is now fully owned by Discovery, an innovative South African insurer. Its primary products are life, whole of life, serious illness, income protection, family income benefit, disability, and premium waivers. Sales and service arms include VitalityLife staff, more than 9,000 independent financial advisers (IFAs), company partnerships and selected banks. All connect remotely for quotes and policy requests. A new iPad app facilitates service and sales. Advisers employ VitalityLife’s professionally designed email templates for customer marketing and contact. O

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