Company Asteron is a forward-looking financial services organisation in Australia and New Zealand providing term life, trauma, income protection and total and permanent disablement insurance, along with wealth management and financial planning. In March 2007, it became part of Suncorp, a leading Australian insurance company. Business Situation Asteron sells life insurance to individuals through independent financial advisers. “Before taking on Munich Re’s Allfinanz solution in 2008, customer intake was purely via paper forms,” says John Crosswell, Executive General Manager of Life Risk. “Two prime drivers pushed automation,” says Mark Bower, Executive Manager, Service and Innovation. “We needed an electronic front-end to attract more advisers and augment their product

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