JAPAN EXTERNAL TRADE ORGANIZATION www.jetro.org Past JETRO Client Vision Critical Transforms Marketing Research Methods in Japan Insight Communities Bring Brands Closer to Their Customers Than Ever Before Interview with: Mr. Bruce Wells, President and Managing Director, Vision Critical, Asia (Hong Kong) | Mr. Shigeru Kishikawa, Managing Director, Vision Critical Japan Inc. (Tokyo) May, 2013 – Circumstances surrounding market research are rapid

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