Nutanix presents a case study highlighting InContext Solutions' adoption of Nutanix Frame to power their ShopperMX platform. The document illustrates InContext Solutions' challenge with traditional market research, which involved lengthy, costly physical product testing. By leveraging cloud-based virtual store simulations, InContext ShopperMX enables retailers and CPG brands to conduct comprehensive product and concept testing within immersive 3D environments. This solution allows for thousands of targeted consumers to provide instant feedback on purchasing behaviors, accelerating insight generation from months to days. The case study emphasizes how this capability empowers major companies like Walmart and Coca-Cola to make faster, data-backed decisions, showcasing a significant improvemen

Join for free to read