Virtual Marketing Services Ensure Continuous Lead Gen During Transition for Planview launch-marketing.com CASE STUDY Virtual Marketing Services Ensure Continuous Lead Gen During Transition for Planview ABOUT PLANVIEW Planview is an industry-leading provider of portfolio management solutions that enable IT and product development organizations to balance strategy against the resources available to help customers achieve their strategic goals. A Launch Marketing client, Planview is focused on generating demand across product lines. “Launch’s strong understanding of B2B demand gen, coupled with their ability to come up to speed quickly on our markets and their commitment to communication with our team, result ed in top quality.” -Linda Roach, Vice President, US and Corporate Ma

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