SUCCESS STORY Virtual Gaming Worlds (VGW) increases LuckyLand Slots average revenue by 2x Improves KPIs across the board: conversion rates, retention, and time to discovery for product updates. Challenge VGW needed to know more about how customers engaged, played, and connected with others on their popular online social game, LuckyLand Slots. Solution VGW deployed Scuba across their LuckyLand Slots product to increase user engagement and conversion, increase player retention, prioritize features, and identify areas to enhance steps in the conversion user funnel. Benefits • By knowing more about customer experiences across devices, VGW doubled its conversion of players to paid users • Product teams quickly identified ways to engage customers, and increased month over month paid user

Join for free to read