Case Study
Virtual Gaming World (VGW) increases LuckyLand Slots average revenue by 2x
Virtual Gaming World (VGW) increases LuckyLand Slots average revenue by 2x Improves KPIs across the board: conversion rates, retention, and time to discovery for product updates. SUCCESS STORY Challenge VGW needed to know more about how customers engaged, played, and connected with others on their popular social casino game, LuckyLand Slots. Solution VGW deployed Interana across their LuckyLand Slots product to increase user engagement and conversion, increase player retention, prioritize features, and quickly identify and fix lagging steps in the conversion user funnel. Benefits • By knowing more about customer experiences across devices, VGW doubled its conversion of players to payers • Product teams quickly identified ways to engage customers, and increased month over month pa