Virtru doubles demos scheduled with Calendly When sales reps are swamped with many priorities, it’s easy for hot inbound leads to slip through the cracks—killing great deals before reps can ever touch them. Virtru has a strong top-of-funnel approach. 90% of customers land on its site organically. However, converting those customers to leads wasn’t always easy, as only a third of them were scheduling demos. Enabling reps to keep up with inbound volume Sean McVey, director of demand generation at Virtru, thought this might be because the inside sales team couldn’t keep up with the high volume of leads. His reps would get overbooked with tasks and were not always able to follow up, meaning leads would have to wait around. Each rep would have to manage every customer conversation, which could

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