1 Virginia Credit Union’s Customer-Centric Website Empowers its Members INTRODUCTION: Virginia Credit Union Richmond-based Virginia Credit Union (VACU) has $4.57 billion in assets and has served customers for over 90 years with affordable banking services, loans, mortgages, and free financial education. The credit union serves 308,000 members with its 24/7 online banking portal. Uptime and excellent digital delivery are critical to VACU and its members. However, an underperforming website was failing both members and the marketing team. Virginia Credit Union (VACU) transformed its website into an interactive and educational user destination with Pantheon and COLAB • The website wasn’t contributing to revenue and growth goals, and it suffered major performance issues,

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