CASE STUDY Virgin Hotel Chicago Strengthening Food & Beverage through UGC and actionable guest insights 20 engagement rate of site visitors with UGC 148 influencers sourced %Virgin Hotels Chicago is the first of Virgin’s boutique hotels. Dedicated to revolutionizing the hotel experience, they provide the best of basic comforts with an innovative, digital twist. They emphasise the cultural, social and artistic street culture that Chicago has to offer. Virgin Hotels Chicago use Local Measure’s reporting and alerts to support and enhance their F&B strategies and build guest relationships with key influencers. CHALLENGES Virgin Hotels realised that they were missing out on key conversations by guests, and wanted to maximise their opportunities to build relationships with their guests and targ

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