CASE STUDY Delivering Customer Wi-Fi and Business Intelligence for Virgin Hotels Delivering Customer Wi-Fi and Business Intelligence for Virgin Hotels 40 emails captured in 6 months 29 unique new visitors identified k kLocated in Chicago, the first Virgin Hotels is a historic landmark. The Virgin brand is well known for its rock n’ roll heritage and being a consumer champion, so naturally the brand’s first hotel had to set a high bar. With young, tech-savvy guests to serve, the team knew that fast, free Wi-Fi had to be on offer. CHALLENGE Virgin Hotels Chicago is very food, beverage and entertainment focused. They receive a large number of guests at their hotel bar, restaurants, speakeasy, and rooftop bar and lounge. Many of these guests aren’t necessarily staying at the hotel so it's di

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