Case Study The Revenue Marketing Consulting Firm The Pedowitz Group | pedowitzgroup.com | Call us at 855-REV-MKTG | @revenuemarketer The Challenge An innovative video conferencing service company wanted to optimize its current budget by streamlining vendors, technology, and program spend while simultaneously increasing revenue and ROI, all relatively quickly. They came to TPG to get assistance in turning their revenue around. Although marketing efforts were well established and operations were successful, the company wanted to drive even greater contribution to the business, while simultaneously discovering and eliminating wasteful spending. TPG was tasked with determining how to best optimize the company’s current spend, while at the same time increasing reve

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