Business Impact Business Challenges Client Leading Consumer Products Company Industry Consumer Goods and Services This consumer products company had developed around 50 concept ideas for toothpaste and mouthwash categories combined. They received around 5,000 responses from consumers from a short survey which contained details of what they liked and did not like about each of these ideas. These open-ended verbatims had to be analyzed to arrive at the broad themes and analyzed across demographics. The key challenge was to analyze these 5,000 verbatim responses and create the report only three to four. CASE STUDY www.course5i.com Verbatim analysis of toothpaste and mouthwash concept testing results Helped to form product and communications strategies Approach Using text analytic

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