CONVERSION OPTIMIZATION VeggieT ales Case Study 38+ 62+Y 42+ 58+Y 100 +T 50,000+ 38% Visitors tested for statistical significance Increase YOY in sitewide conversion rate 42% increase YOY in sitewide revenue per visitor Build Attract Optimize RESULTS ? 17 .4% increase in revenue per category page visitor ? 13.9% increase in revenue per product page visitor ? 14.3% increase in revenue per checkout page visitor ? 36.8% increase in revenue per homepage visitor with social media changes ? 28.1% increase in revenue per mobile visitor SITUATION ? VeggieT ales wanted to systematically optimize the design of their entire site to enable it to perform better for visitors. HOW WE DID IT ? By first examining their analytics, we were able to determine where to start testing and w

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