Phone 843.793.5641 Website blueacornici.com Email hello@blueacornici.com © Copyright 2019 Blue Acorn iCi SeaWorld Case Study The SeaWorld Experience SeaWorld is a chain of marine mammal parks, animal theme parks, water parks, and rehabilitation centers across the United States with a diverse customer base. The website has a massive rotation of park events, promotions, rides, and attractions—all of which need to be featured on the site without creating friction on the path to purchase. To better understand its customers and identify the most optimal way to present content or map a buyer journey, SeaWorld launched its own optimization team. However, the team needed help in its infancy to form a robust optimization program, which led them to partner with Blue Acorn iCi and leverage t

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