veeva.com Case Study Veeva Success Story: Accera Pharmaceuticals Customer Overview Accera is a privately held, commercial-stage biotechnology company that developed and now markets Axona ® in the US. Axona is a prescription-only medical food intended for the clinical dietary management of the metabolic processes associated with mild-to-moderate Alzheimer’s disease. Challenge Accera initially invested in a generic customer relationship management (CRM) system—but it didn’t take long to prove inadequate for their growing needs. The Microsoft Dynamics® CRM application was sufficient for basic contact management, but lacked life sciences-specific functionality. Less than nine months later, Accera started looking for a replacement. “We were using a vanilla CRM system that we tried

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