veeva.com 1 Case Study veeva.com 1 Customer Success Story Millennium Pharmaceuticals, Inc. The Customer Millennium Pharmaceuticals, The Takeda Oncology Company, a leading biopharmaceutical company based in Cambridge, Mass., markets VELCADE ® , a novel cancer product, and has a robust clinical development pipeline of product candidates. Millennium research, development and commercialization activities are focused in two therapeutic areas: oncology and inflammation. The Challenge Change...plain and simple...presented the greatest challenge to Millennium. Many functional or back-office changes to Millennium’s previous customer relationship management (CRM) system stressed the system and the organization. At the very least, it would take days or weeks to make even a simple change. It was

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