IBM Cloud Media & Entertainment Vasaloppet Brand and reach expanded with innovative, interactive new mobile app Mora, Sweden www.vasaloppet.se Solution Components • IBM ® MobileFirst TM Platform Foundation • IBM Interactive Experience Vasaloppet is the nonprofit organization that manages and operates an annual 90-km cross-country ski race between Salen and Mora, Sweden. Based on a historic journey by Gustav Eriksson in 1521, today’s annual Vasaloppet race schedule includes eight cross-country skiing races, five cycling races and three running races. The company is headquartered in Mora, Sweden, and employs approximately 30 people. The Opportunity Every March, Vasaloppet delivers a huge boost to the economy in the Dalarna region of Sweden when it stages a weeklong cross-country ski

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