Share this Established in 2000 and part of the Aboca Group, Apoteca Natura is a network consisting of 950 pharmacies—620 located in Italy, and 330 in Spain. Specializing in “health through awareness”, Apoteca Natura promotes high levels of customer engagement through digital tools, expert and personalized advice and a holistic approach to healthcare that includes natural healthcare products. Business challenge Whether it’s remembering to take medication or hit a daily exercise goal, looking after your personal wellbeing can sometimes be stressful. What if there was an easier way to manage your health? Transformation Working with Relatech, Apoteca Natura harnessed the power of IBM® CloudTM and IBM Watson® solutions to design an integrated healthcare app that can transform custo

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