Case Study

Regional Community Bank In New England

Regional Community Bank In New England

Pages 1 Pages

Solution Story – Media Efficiency Category: Financial Services; Bank About Client • Regional community bank in New England Client’s Objective • Acquire new checking account customers and cross-sell additional products and services Strategy Collaboration • Leveraged household account level data provided by the client to create a campaign using the Variable Data Postcard (VDP), RedPlum Wrap and Solo Email • Mailed combination of 5

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