Van Lanschot delivers standout customer experiences thanks to personalization technology from Sitecore
Van Lanschot delivers standout customer experiences thanks to personalization technology from Sitecore
2 Pages‘Outspoken personal’ is one of the core values of Van Lanschot, a specialist in private banking since 1737, and part of financial service provider Van Lanschot Kempen NV. The bank offers financial services in the fields of wealth management, financing, savings, mortgages and investing, and has operations in the Netherlands, Belgium and Switzerland. The Challenge Van Lanschot has a renowned tradition of personalized service, and that core value needed to be reflected in its website. To enable personalized service, the company primarily needed to understand who was visiting its website and what visitors were searching for. “For us, the personal touch is very important,” says Lisanne Smink, Product Owner for the Omnichannel Acquisition team at Van Lanschot. “We want to offer customi
