Valuing the coffee-capsules market worldwide and assessing different investment opportunities Challenge The client was considering a partnership with a leading European manufacturer to sell coffee capsules worldwide, leveraging its manufacturing and product know-how and the commercial network and expertise of its partner. The opportunity entailed the construction of a new factory in another European country to supply the new markets. Approach Arthur D. Little conducted the following tasks : Dimensioning of the coffee-capsules market worldwide, building a model that scored each market and allowed configuration of different scenarios Identification of the most interesting markets for each coffee-capsule system Construction of a business plan for the following 5 years, assuming growth, chang

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