Identifying and assessing new-growth opportunities in the flat-panel industry. Challenge The challenge was to provide a thorough overview of developments in the flat- panel industry and related opportunities for a chemical company. Deciding upon the basis for opportunities and the attractiveness of these required extensive cooperation with numerous global business units of the client. Approach The flat-panel industry was systematically analyzed and mapped in terms of main products, leading technologies, components and required chemicals and capabilities In this large field of play, a heat map of opportunities was created by assessing unmet needs and required technological developments Market size, growth, competitive environment, and fit with the company’s strategy and capabilities determi

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