Case Study Validating Investment: Using Customers to Drive Decisions Background & Client Objectives A national fast food chain was looking to implement a new design and needed to quickly validate the concept at pilot locations. Specifically, they wanted to understand how customers perceived the new design relative to traditional locations in order to determine if the new design was worth the investment required to implement it. Program Development & Methodology Since customer intercepts allow businesses direct access to customer expectations and experiences at the point of influence, TrendSource Trusted Insight determined this methodology would be the best tool to achieve the client’s goals. Field Agents were positioned to intercept both drive-thru and dine- in custom

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