Case Study Uncovering Employee Behaviors That Drive Customer Loyalty TrendSource understands that driving major initiatives, especially for large organizations, can take time and require endurance as well as a lot of hard work. Resources are always limited, so we view the primary objective of our research results as a way to ensure that we are optimizing those limited resources. This requires that our research is directed, well-designed and provides specific recommendations that can be acted on quickly. Phase 1 Background & Methodology A Fortune 100 client came to TrendSource with a need to identify and validate behaviors of employees within a specific department to determine what drives customer perceptions of service. TrendSource recommended a research approach tha

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