Environmental analysis University of the West of England The brief As part of a drive to achieve their 2020 vision, UWE called upon Shift Learning’s expertise to conduct a rigorous environmental analysis. We conducted a macro and micro study, bringing together key information in a usable report that would feed into a 3-year strategic marketing plan. Our approach and methodology Shift Learning took a multi-phased approach to deliver this comprehensive insight into the environmental factors influencing the University: Phase 1: Desk research Analysis of publically available information and the University’s internal data to provide a detailed PEST analysis and overview of the HE market. Phase 2: Interviews with key internal stakeholders Comprised 21 interviews involving 39 members of staff fro

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