Background Citta Design, an innovative New Zealand furniture and design company has been operating for 25 years, designing, manufacturing and selling high-end furniture, textiles and homeware. With a design team of six, Citta releases two seasonal collections each year inspired by a country or a city. The current collection was inspired by 1970s Berlin. In 2012, Citta Design wanted more control to shape its brand story and made the bold decision to move into direct retail by opening a series of stores. While 50% of its market share remains wholesale, the increased focus on retail sees the company with 12 stores, including stores in Auckland and Sydney, with ambitions for a much bigger presence in Sydney, Melbourne and elsewhere. Citta also has an online retail presence which is gr

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