VodafoneZiggo revamped its BI operations using Qlik and Talend to enable a self-service, user-friendly "data buffet" approach, replacing outdated static reporting. The transformation included adopting real-time dashboards, embedding analytics into sales, and creating a feedback loop for continuous improvement. Comprehensive training, role models, and Demo Thursdays boosted adoption, increasing active Qlik users by 280% in 2020. This digitization effort enhanced data accessibility, decision-making, and customer interactions, ensuring agility and a user-focused experience while targeting further growth in analytics adoption.

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