CASE STUDY Challenge Nordweg is a new online B2C luggage company. They wanted to increase their popularity amongst their targeted audience, increase their Facebook followers and capture key contact data to be able to directly market directly to them. Solution Nordweg used Wishpond’s Sweepstakes. They gave away a Nordweg Backpack to grow brand awareness and created a buzz and excitement for their product. The Sweepstakes ran on Nordweg

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