Case Study Using Segmentation to Improve Marketing Effectiveness for Jewish Day School Enrollment in the Midwest 1528 Walnut Street, Suite 1414 Philadelphia, PA 19102 Phone: 215-545-0054 x108 E-mail: sdranoff@meliorgroup.com Information. Intelligence. Insights. The Challenge Shifting realities within the world of Jewish Day Schools – including high cost, millennials’ differing priorities, and the emergence of new/more appealing education options – continue to increase the challenges associated with recruiting and retaining students. Recognizing the importance of Day Schools to an enduring Jewish future, the Partnership for Excellence in Jewish Education (PEJE) [now part of Prizmah] wished to use its successful market segmentation approach to recruitment in assisting a group

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