Case Study Jewish Federation of Greater Atlanta Wants to Improve Vitality of Community 1528 Walnut Street, Suite 1414 Philadelphia, PA 19102 Phone: 215-545-0054 x108 E-mail: sdranoff@meliorgroup.com Information. Intelligence. Insights. The Challenge To continue to meet its goal of effectively serving the Jewish community, The Jewish Federation of Greater Atlanta engaged The Melior Group to take a new approach to the assessment of its community. Unlike prior community studies which were demographic in nature, this recent study was the first ever consumer -behavior focused study of the city’s Jewish population. Using this method of research, they wanted to know: How do Jews perceive Atlanta’s Jewish community? What drives Jewish identity and engagement? Do people value a

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