Background Advance Response International works with a number of multinational clients. Two of these were going through periods of significant cultural shift and needed help in managing the transition while strengthening organisational performance. Both clients are well established multinationals that entered the Serbian market through the acquisition of existing local production companies. In 2009 we began our partnership with Carlsberg, a globally recognised beer brand, working with their regional talent pool on enhancing their leadership competencies and helping employees to embrace company values and competency models. The Strauss Group produces and sells coffee, and we began working with them in 2014, again to help embed company values and competencies. Neither company

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