Proprietary & Confidential Using Deep Insights ? To Drive Personalization 2 The Leading Hotels of the World is a hospitality collection of more than 400 luxury hotels and resorts in over 80 countries. Their website has a wealth of content about rates, offers, and hotel amenities, so much so that it was difficult for Leading Hotels to determine what types of information influence how travelers arrive to their selection. Leading Hotels combined existing data from Google BigQuery with our advanced analysis techniques, using the results to make enhancements to their website and create more personalized, seamless customer experiences. By uncovering which informational content touchpoints lead to hotel bookings, Leading Hotels could prioritize amenities with higher likelihood to lead t

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