Using Brand Consideration Tracking to asses s Audi A1 Launch Impact
Using Brand Consideration Tracking to asses s Audi A1 Launch Impact
2 PagesSsssssssssssssssssssssssssssssssssssssssssssssssssssssss Sophus3 BCT to measure online launch impact For Audi UK Digital Manager, sophus3 used eDX and Brand Consideration Tracking (BCT) to assess the online digital impact. CASE STUDY About Audi ? www.audi.co.uk ? German Car Maker ? Worldwide HQ in Germany Goals ? Launch Audi into EU B segment ? Bring Audi experience to the under 4 meter car buyer Using Brand Considerat
