Most operators in QSR and Fast Casual have a strong promotional culture that can negatively impact their revenues in the long run. Often times, restaurants launch limited time offers during predefined promotional “windows” in order to attract guests, build loyalty or test new products. However, measuring the effectiveness of a given promotion, let alone a set of promotions going on during the same promotional window, remains challenging for the industry. The client was a regional US restaurant chain with annual revenue of approximately $1B. They had already optimized their menu prices by leveraging Pricing Solutions’ advanced analytics and identified their next pain point: promotions. In 10 weeks, the Pricing Solutions team leveraged its advanced modeling skills to develop

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